How to Drive Gambling Traffic to Poland

We’ve compiled the most essential information media buyers need before launching campaigns in this GEO. Poland is a promising and still underutilized market with growing demand for online gambling. This guide covers legislation insights, traffic/device stats, real creatives, and brands that work!

Quick Country Overview

• Population: ~38 million

• Average monthly salary (2024): ~7,600 PLN (€1,700)

• Minimum wage: 4,242 PLN gross (~€940)

• Currency: Polish złoty (PLN)

• Main languages: Polish (official), English (in big cities and among youth)

• Top banks: PKO Bank Polski, Bank Millennium

For creatives and ad copy, use Polish as the default. English is acceptable if you’re targeting a younger, urban audience.

Gambling Legislation in Poland

Poland enforces strict regulations in the gambling sector. The “Act on Gambling” (Ustawa o grach hazardowych), in effect since 2009, underwent major revisions in 2017:

• Online casinos are only legal via the state monopoly, Totalizator Sportowy (brand: Total Casino)

• Online bookmakers can operate legally with a license from the Ministry of Finance (MinFin)

• Offshore casinos (Curacao, Malta) are officially banned — but still attract users

• The government actively blocks illegal casino websites and collaborates with Google, Facebook, and others to remove ads and restrict access

Legal Status of Online Gambling

Allowed Forms:

• Total Casino is the only platform legally allowed to offer online casino games (slots, roulette, etc.)

• Private companies may legally offer only sports betting and pools — but only with a MinFin license

Ban on Private Online Casinos:

• Any platform outside of Total Casino is considered illegal

• These domains are blocked and listed in the national blacklist — over 47,800 entries by the end of 2024

GEO Potential

Search volume for “kasyno online” and “online casino” is on the rise, according to Google Trends. There was a noticeable spike in early 2025.

While there’s been a slight dip in recent weeks, don’t base your conclusions solely on Trends. Cross-check with tools like SEMrush or Ahrefs.

Note: both keywords perform well and are worth targeting.

Top Traffic Sources in Poland

Just like in most countries, Poland’s media buyers rely on these classic platforms:

• Telegram

• YouTube

• Google Ads

• Facebook & Instagram

• TikTok

But for a serious competitive edge, check out these local sites that Polish users visit daily.

News & Media Portals:

• Onet.pl – Poland’s #1 news website covering politics, economy, sports, and lifestyle

• WP.pl (Wirtualna Polska) – another top media portal with broad topic coverage

• Interia.pl – a major news/entertainment site with wide audience reach

• Gazeta.pl – news platform from the publisher of Wyborcza

• TVN24.pl – site of the popular TV news channel, focused on politics and society

Marketplaces & E-Commerce:

• Allegro.pl – the Polish equivalent of Amazon or OLX, top e-commerce hub

• Ceneo.pl – product comparison, reviews, and price ratings

• OLX.pl – classified ads (buy/sell used goods, services, rentals, etc.)

Forums & Communities:

• Wykop.pl – think of it as Poland’s Reddit: memes, discussions, and current events

• Forum.gazeta.pl – one of the oldest forums in Poland, covering every topic under the sun

Entertainment & Gaming Sites:

• Filmweb.pl – top Polish movie database (like IMDb)

• Gry-online.pl – gaming hub with news, reviews, and game guides

• CD-Action.pl – well-known gaming magazine and website

Local Messengers & Social Media (still remembered):

• GG.pl (Gadu-Gadu) – a nostalgic instant messenger, barely used by younger folks but still recognized

• NK.pl (Nasza Klasa) – once the leading Polish social network, now irrelevant, but historically notable

Devices & Operating Systems

According to Statcounter data for 2024–2025:

• Android – ~70%

• iOS – ~30%

Poland is a mobile-first market, and Android is the clear frontrunner. So, Android targeting is a must. That said, don’t ignore iOS completely — 30% is still a solid slice of potential players.

Pro tip: Use iOS traffic for remarketing or premium user segmentation.

Interestingly, iOS usage saw a 10% increase last month, while Android dropped slightly — a trend worth watching.

Conclusion

Poland is a goldmine for affiliate marketers. Despite tight regulations, traffic flows steadily, especially from Facebook, Telegram, YouTube, and TikTok.

With low competition, a huge Android user base, and rising interest in online gambling, this GEO is well worth your attention in 2025.

The key? Smart creatives, localized landing pages, and a strong offer.